Digital marketing is a term used for online marketing it is a process of interactive marketing or promoting the product and services using digital technologies. Digital marketing is a technique to use the digital channels to promote the services to consumers and businessman and change the leads into customers.
Digital Marketing is about a brand’s marketing initiatives executed across digital platforms. Digital Marketing is the process of reaching out to and engaging with your customers or users through digital media. Notice the highlights here – reaching out to, and engaging with.
Traditional marketing channels definitely helped immensely in reaching out to the audience but engagement and interaction were largely missing, making it a one-sided communication. As a marketer you would agree that effective marketing communication is all about two-way communication, or about having a meaningful dialogue with customers. This is where traditional marketing channels lose and Digital Marketing scores.
Any organization or individual who wants to reach out and engage with their customers or prospects, Digital Marketing platforms are of immense use. And it is not just limited to sales & marketing efforts of brands but extends to greater pastures of a business like serving customers, finding new talent, Market Research, and needless to mention that various sales & marketing objectives like Lead Generation, brand building, Customer Acquisition could be achieved using Digital Marketing.
Digital Marketing includes multiple channels like social media, search engines, brand website, content platforms etc. and could utilize various techniques like Search Engine Monetization (SEM), Search Engine Optimization (SEO), Email Marketing and link building etc.
Digital marketing can be categorized in two types:
Inbound Marketing: Inbound digital marketing consists of following marketing strategies:
Outbound Marketing: Outbound digital marketing consists of following marketing strategies:
“Keyword” in digital marketing is the word that a user’s or person enters into a search engine to find specific information.
From SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.
“Keyword” in digital marketing is the word that a user’s or person enters into a search engine to find specific information.
From SEO point of view, for better page ranking keywords are very crucial. How and where you have used the keywords will reflect your site ranking.
Most of the people have started opting for Digital Marketing nowadays because of various benefits:
(i) The online tools for marketing are SEO, Hosting, and Web Development.
(ii) The number of leads generated are extraordinary compared to the very expensive offline marketing initiatives.
(iii) One can reach a huge and diverse audience online and can even set a worldwide target.
(iv) It’s not only possible but also super-easy to make corrections in live campaigns in Digital Marketing in real-time. Optimization-on-the-go is finally a reality, thanks to Digital Marketing.
(v) There are essentially no geographical boundaries when it comes to using online marketing platforms.
(vi) Digital Marketing feeds and thrives on consumer behavior analytics. Never before brands had so much meaningful and action-able data available to them for drawing real insights to base their marketing budget on.
(vii) Everything is measurable and track-able in Digital Marketing. Marketers are able to measure and improve upon Return-on-Investment.
Responsive Website refers to a site created using Responsive Web Design (RWD). It is a fast website that responds very well to user interactions by being compatible with multiple devices and browsers.
A website design that adjusts its layout as per the view-port size and the orientation of the device. The content presented on big screens and small screens are the same but with a different layout to provide an optimal experience on that particular screen size on which the website is being viewed.
To effectively increase traffic to a website, one should focus on building referral links and to invest in consistent SEO management. It will not only help one gain visitors but will also help in building brand recognition. However, the most important factor is to focus on User Retention by providing a good User Experience.
For instance, getting a Moz link and receiving 10k visitors on the website is quite a good result. Though you must note that the conversion rate will be relatively low. However, the converted leads are certain to land on the website multiple times. But if you focus on creating a good user experience and in turn on retaining users, you will experience an increased conversion rate gained from those thousands of visits in a couple of months. By focusing on engaging the user, you can build a platform on which people will keep coming back.
Here are some top Digital Marketing Tools:
(i) Keyword DiscoverySearch Engine Optimization widely known as SEO is the process of improving the structure, content and organization of your site, so that the Search engines can index them correctly. It also involves doing promotional activities to boost your search engine rank.
Google Adwords is the single most popular PPC advertising system in the world. It works on Pay per click model.
The AdWords platform enables the business to create ads that appear on Google search engine and their other properties.
For better page ranking, you must use the keywords in following areas
Pay Per Click also known as Cost Per Click, is a technique used to direct traffic to websites. In this technique, advertisers pay the publisher ( website owner or host of the website) when the ad is clicked. In other words, it is the amount spent to get an advertisement clicked.
Direct Marketing Campaign: In direct marketing campaign, the advertiser is interested to target the audience who are most relevant to the business. The most common campaigns are Search Networks Only, Shopping Campaigns, and Dynamic Search Ads etc.
Branding Campaign: In branding campaign, an advertiser exposes his brand on major sites and applications. The most popular methods are Display Ads, Remarketing, Youtube Ads and custom Ads.
The primary models for determining Pay-Per-Click are
In this type of model, both publisher and advertiser agree to a fixed amount that will be paid for each click. In most time, the publisher has a rate card for PPC plan based on different areas of their website or network. The amount varies as per the content that generally attracts more or less people.
Conversion rate is nothing but to bring more visitors to your site. To increase the conversion rates you have to focus on following things
In this type of model, the advertiser competes with other advertisers in a private auction hosted by a publisher. The advertiser will inform publisher for the maximum amount of bid he is willing to pay.
An effective PPC keyword should be
You should know that some links are more valuable than others. Some irrelevant, misleading or broken links can mislead your users and harm your site's ranking. Inbound links from high-ranking, authority websites are better than links from low-ranking websites.
On-page optimization is used to deal directly with the content and the structure of the website. It is used to improve the position in search engine.
CTR represents Click through rate that tells the quantity of guests visited on your promotion on the website page. The equation for ascertaining CTR is Number of snap/Number of impressions X 100 . These will give you an answer in rate like what level of clients have seen your advertisement.
Off page optimization is a digital marketing technique which is used to create high quality backlinks. It is done outside the actual website.
Breaking point for Adword is
