Compress Images for Web

Why compress Images?

Image compression is a process to reduce irrelevance and redundancy of the image without degrading image quality of the image. It is concerned with minimizing the number of bits required to represent an image.

Image optimization is the process of saving and delivering images in the smallest possible file size without reducing the overall image quality.

While there are many benefits to optimizing your images...

• - Faster website speed
• - Improved SEO rankings
• - A higher overall conversion rate for sales and leads
• - Less storage and bandwidth (which can reduce hosting and CDN costs)
• - Faster website backups (which can reduce the cost of backup storage)